Too frequent bathing can strip your cat or dog of their natural oils and lead to dry, flaky, itchy skin. Bathing once monthly is typically more than adequate. We recommend using a soap free shampoo (these will not lather like a regular shampoo!) and rinsing thoroughly with tepid water. If your pet is struggling with dandruff, excessive oil, or is overly itchy this may be an indication of another problem (allergies, thyroid issues, infection) and a visit with a veterinarian is recommended.